Be-oom Tea shop and Garden
Be-oom is a tea brand that offers naturally sourced tea from small farms in Korea. be-oom /bi:-u:m/ means ‘to empty’ in Korean – the brand's objective is to help find a place within the mind to empty and fill, all while emptying a cup of tea. Traditionally, tea was consumed along with meditation thanks to the aromatic and calming nature of tea. be-oom was founded to bring that tradition back - to build moments of mindfulness into busy lives through the simple activities of brewing and drinking tea. STUDIO FLAG designed the keywords of emptiness and filling through the broken elements of the logotype.
Brand Identity, Package Design
Location : Farringdon, London, UK
Brand Identity, Package Design
Location : Farringdon, London, UK
